Where Did The Idea For Bootcamp Come From? The idea came about during our team planning last May. We were....gasp....a letter a week crowd. I KNOW! I KNOW! We were tired of still "introducing" a letter in April or May. It didn't work. It doesn't work. And it really doesn't make sense. We decided to try something new. We decided to do all 26 letters in 26 days at the beginning of the year. We decided to call it BOOTCAMP because it was going to be fast and furious! So BOOTCAMP was born out of necessity for us to try something new that we hoped would be better for our students.